COCA-COLA
"Open Happiness Campaign"
PROJECT MANAGER // Coca-Cola has a long tradition
of sharing a local sentiment in its brand communication, almost as
long as being cosmopolitan and leading the diffusion of new
aesthetic trends. The cultural values of the city was the brand’s
drive to affirm that its public presence is defined not only by
commercial parameters, but also by the aesthetic intervention with
artistic value in the urban universe.